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Volvo to Revamp Brand Image by Blending Legacy of Safety and Scandinavian Heritage

To remain relenant and unique in the rapidly changing and innovative automotive industry, a brand must distinguish itself apart from its competitors. Recently, Volvo has been putting itself through a Renaissance of sorts by introducing innovative models, like their Concept Coupe Plug-in and new XC90, which we've previously discussed on our blog.

As a part of their efforts to revitalize their brand and image, the Swedish automaker has recently announced its intention to hire…

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